Stuart – BakerBaird Communications

Leading the profession – the LG Comms Academy sets the benchmark

Local government communicators from as far north as Shetland to the depths of Cornwall and all points in-between descended on Yorkshire this week for their first national conference since before COVID. In Steel City, Sheffield, they found a conference, learning and networking event as sharp as a Cutler’s Company knife. BakerBaird were one of the…

BakerBaird leads national PR research

BakerBaird has led national research into the public relations profession which demands action to diversify its workforce. The public relations industry employs nearly 100,000 people adding £16.7bn to the UK economy, but the research found it is facing a skills and recruitment shortage at the same time as being seen as out of reach by…

Levelling up public relations

How do we ‘level up’ public relations? This is the subject of an exciting new CIPR sponsored project and your chance to have your say. The profession employs nearly 100,000 people across the UK and contributes £16.7bn to the economy. Despite its consistent growth, the issue of diversity has been a concern for decades. The…

Award dedicated to NHS staff

BakerBaird scooped its ninth PR award in six years from the Chartered Institute of Public Relations this month and dedicated it to the staff of Leicester, Leicestershire and Rutland (LLR). Co-producing a campaign with the NHS LLR team, the project was to promote a £2m funding scheme to kick-start staff or patient inspired projects which…

Survey shows huge drop of ‘in-office’ PR professionals

A snap survey of PR professionals workplace habits pre and post COVID showed a 50% drop in those permanently in the office. The survey, conducted by BakerBaird Communications, ahead of a Chartered Institute of Public Relations Midlands event, showed that Pre-COVID, 66.7% of respondents said they worked full time in an office – post-COVID this…

A decade on: strong Govt comms is needed more than ever

A decade ago, today, the 31st March 2012 I walked away from the best team I ever worked with after 12 amazing years. Along with 900 others I was made redundant and a six-decade legacy in Government comms was thrown into the coalition’s bonfire of the quangos. The Central Office of Information attracted the best…

Why diversity goes with growth

We are delighted to have worked with Invest in Nottingham, to host the first of three fantastic virtual events, which offers companies advice on how to scale up and thrive. The first insightful seminar focused on diversity in business with a second on talent to be held on the 24th of February (you can sign…

Confident messages in uncertain times

We are fortunate to live in such a vibrant region with so much going on: surrounded by fantastic people who know their onions and want to give something back to others. So we are delighted to get the New Year off to a great start by supporting Invest in Nottingham help other companies scale up.…

Should we do a podcast?

Over the past week it’s been our pleasure to support a client launch its first podcast. According to Statista – 15.6million of us, just in the UK, tuned into podcasts this year so whatever we think, we know there’s an audience. The podcast we helped launch is the SanyuSisters – which was formed by two…

Learning leadership lessons from Leeds

Everyone is clamouring for the secrets of authentic leadership. What are the qualities we need to drive corporate success? Look no further from the old/new kids on the Premier League block, Leeds United. Crowned champions of the English Football League after lock-down, the Peacocks are ruffling the feathers of the Premier League big birds. Sport…