Capture and communicate the impact of a major programme tackling childbirth‑related stigma and fistula across six countries.
Produced video stories, national and global reports, and supported the programme team to influence ministries of health, medical schools, and clinical leaders.
Strengthened training, shifted perceptions, empowered health workers, and contributed to life‑changing outcomes for mothers across sub‑Saharan Africa.
It humanises data, builds empathy, and helps decision‑makers understand the real‑world impact of interventions.
They provide compelling evidence that can shape training, funding, and strategic decisions at national level.
Cultural sensitivity, trusted local voices, and materials that empower practitioners and communities.
BakerBaird worked with a specialist team at the Liverpool School of Tropical Medicine to document and amplify a major programme addressing childbirth‑related stigma and conditions such as fistula in six sub‑Saharan African countries. Led by Dame Tina Lavender, the programme required sensitive, evidence‑led communications to ensure its impact would be understood, replicated and sustained long after delivery.
We created a suite of high‑quality videos, in‑country reports and global summaries that captured the voices of clinicians, mothers, and community leaders. These materials have influenced medical school training, empowered nurses and midwives, and alerted ministries of health to the urgent need for policy change. In several countries, the programme has directly contributed to saving lives, enabling physical recovery, and transforming the futures of mothers who experienced fistula-related trauma.
