A healthcare & nhs PR agency
Experienced health and social care communications specialists.
BakerBaird’s team are experienced health and social care communications specialists, having spent many years working in-house within NHS Trusts, and on behalf of Trusts and CCGs across the UK, with NHS England, NHS Education for Scotland and with the Department of Health.
What we do.
We work hand-in-glove with your existing communication leaders to provide services to NHS organisations across the UK. These range from strategy development, communications reviews, stakeholder and community engagement, planning and delivering campaigns, Board executive counsel, crisis media relations and training.
Lived experience, public sector champions - from board to ward.
Our specialist team have all worked in senior roles within the NHS, public sector communications and journalism, and have first-hand experience of the competing demands placed on communications managers within the NHS. This lived experience ensures we understand the challenges – both internal and external – that NHS communicators must manage.
We can hit the ground running, getting straight to work on delivering the results you need.
We know how to manage people and relationships, from board to ward, have great contacts in the media, and are experts in producing compelling content that gets your message heard.
Our team will work with you to supply a package of communications that meets your needs. Our specialist services include:
Strategy
Whether it’s a one-off campaign or a refresh of your overall comms vision, our team will use their expertise to plan effective communications strategies which deliver targeted results.
Training
We deliver bespoke training for individuals and groups including presentation skills, digital strategy, media and crisis training.
Crisis communications
We have dealt with tough issues over the last 20 years for a number of clients, including Whitehall and the NHS. We can offer experience, knowledge and capacity to ensure business continuity and reputational protection.
Communications reviews
We are trusted, independent advisors and know the challenges the NHS faces: our clients have asked us to conduct internal and external reviews of communication functions which has led to board level delivery plans and uplifts in quality and performance.
Delivery
Sometimes you just need an extra pair of hands to get on and do the work. Whether it’s writing media releases, briefing staff, creating annual reports or handling crisis communications, our team know the NHS inside out so you can be guaranteed a hassle-free, high-quality service.
Stuart Baird
BakerBaird founder Stuart Baird is an award-winning PR director who has worked at board level in the NHS. He also spent 14 years in communications in Whitehall.
Gaby Taylor
Gaby is a former director of communications for Birmingham Women’s and Children’s NHS Foundation Trust. She has over 23 years’ experience in public sector communications.
We understand the challenges faced by the health service, and how to achieve high impact from even modest budgets.
From internal communications reviews to patient and public engagement campaigns and organisational change, will help you share important health messages and enhance and protect your organisation’s reputation – with your people, your patients and your stakeholders.
