Support the East Midlands tourism industry by highlighting two worldwide icons, Lord Byron and DH Lawrence.
Communications strategy, development of assets to support a new virtual experience for Lawrence, media engagement including national media for Byron.
National broadsheet media for Byron including the Times, Guardian and Independent; assets for Visit Nottinghamshire, increased footfall at the Lawrence home and museum.
We use our journalism skills to tell a compelling story, use strong images and then use our black book of media contacts to try and sell in the story to them.
Media coverage reaches many more people which means more people will take the opportunity to visit the two historic sites of Newstead and Eastwood.
Yes – we provide end-to-end support from planning to content production.
BakerBaird worked with Broxtowe and Visit Nottingham to create clear stories about the two world renowned poet and author. We created snackable clips for Instagram, and printed flyers, a QR code and other assets to drive footfall to the DH Lawrence House with regional media coverage for local visitors. We also promoted the DH Lawrence trail on Facebook groups.
