Position New Stanton Park as a major regional investment destination in Derbyshire and build stakeholder confidence.
Multi-channel communications strategy; LinkedIn engagement; media coverage in regional business titles; relationship management with investors and political stakeholders; high-quality video production.
153.7% increase in LinkedIn impressions; media reach of 764,000; strengthened relationships with key stakeholders; elevated project profile ahead of planning submissions.
By combining transparent messaging, stakeholder engagement, and consistent media presence.
It amplifies key messages, drives engagement, and attracts attention from diverse audiences.
Yes – our approach integrates creative delivery with strategic relationship management.
New Stanton Park is a major redevelopment of the former Stanton Ironworks site, aiming to transform into a connected, consented business park that drives inward investment and economic growth in the East Midlands. BakerBaird positioned the site as a flagship regeneration project through a robust communications framework. Our multi-channel strategy included LinkedIn campaigns that achieved a 153.7% increase in impressions, proactive media outreach securing coverage in leading regional business titles, and relationship management with international investor Fassa Bortolo, local authorities, and political leaders. We also produced a high-quality video to showcase the site’s story, designed for ongoing updates and stakeholder sharing. This integrated approach amplified key messages, attracted attention from decision-makers, and reinforced New Stanton Park’s status as a major investment destination.
