Raise awareness of the new East Midlands Combined County Authority (EMCCA) and drive voter turnout for the first mayoral election.
Rapid mobilisation of multi-authority partnership; stakeholder engagement; integrated PESO model delivery; creative assets including microsite and films.
7.3m media reach, 4.5m partner reach, 210k website interactions; voter turnout 27.6%, exceeding expectations.
By leveraging local voices and trusted networks alongside integrated media strategies.
They humanise messages and make them relatable to diverse audiences.
Yes – our governance and agile planning enable rapid mobilisation and measurable impact.
In March 2024, we delivered a high-profile campaign for EMCCA’s first mayoral election. Within five days, we mobilised 53 partner communicators and implemented a PESO-based strategy combining media relations, social advertising, community radio, and out-of-home placements. Creative assets included a microsite and 11 ‘people like me’ films. The campaign achieved 7.3 million media reach, 4.5 million through partner channels, and 210,000 website interactions. Voter turnout reached 27.6%, outperforming comparable first-time elections and demonstrating our ability to deliver complex, multi-stakeholder projects under tight timelines.
