To develop an integrated suicide prevention communications campaign to raise awareness, encourage conversations and signpost people to support, with a focus on males, people with autism and people bereaved by suicide.
Stakeholder engagement and lived-experience insight, new campaign brand and visual identity, posters, adverts and social graphics, stakeholder database development, partner engagement and a targeted social media plan aligned to key calendar dates, including World Suicide Prevention Day.
A new, inclusive campaign identity and suite of communications assets, supported by a growing network of employers, venues and VCSE organisations equipped to adopt and share consistent suicide prevention messaging.
By working closely with stakeholders and people with lived experience to ensure messaging is respectful, inclusive and relevant.
Through targeted messaging supported by a network of trusted employers, community organisations, charities and VCSE groups.
It extends campaign reach, builds local ownership and enables organisations to share consistent messaging through their existing networks.
BakerBaird took a collaborative, insight-led approach, bringing together stakeholders from across Nottingham and Nottinghamshire alongside people with lived experience to shape the campaign from the outset.
The work focused on understanding the barriers, sensitivities and communication needs surrounding suicide prevention, ensuring the approach was grounded in local experience rather than relying on generic messaging.
This collaborative process helped create a campaign with strong local ownership, giving partners across the area a shared platform and a clear role in supporting wider suicide prevention activity.
