Create a coherent vision and secure buy-in for EMDC’s mission to unlock three strategic sites (the UK’s biggest investment opportunities across three Olympic-Park-scale sites) and drive inclusive growth.
Stakeholder mapping; ‘One Voice’ narrative; coordinated comms group; political and community engagement; integrated media and digital strategy.
Unified regional voice, strengthened relationships with Whitehall, and positioned EMDC as a credible delivery vehicle for levelling-up. Profile aligned to 84,000 jobs, £4.8bn GVA, Inland Freeport, thousands of homes, net-zero tech focal point.
We create compelling narratives supported by data and visuals that demonstrate opportunity and impact.
It ensures consistency across stakeholder engagement, media, and investor relations.
Yes – identity and messaging are core components of our approach.
EMDC was established to unlock the potential of Toton and Chetwynd, Ratcliffe-on-Soar, and East Midlands Freeport. With no statutory powers, success depended on trust and collaboration. BakerBaird delivered a strategy combining stakeholder mapping, umbrella messaging, and coordinated engagement through workshops, consultations, and media outreach. Outputs included refreshed websites, FAQs for partners, joint media protocols, and collaborative events. The approach created a unified regional voice, strengthened relationships with Whitehall, and positioned EMDC as a credible delivery vehicle for levelling-up.
