Develop a bold strategy to revitalise Mansfield’s town centre, create high-value jobs, and improve quality of life.
Extensive public and stakeholder engagement: 2,505 survey responses, focus groups, interviews, and social media outreach; insights informed strategic recommendations.
Strategy focused on civic pride, retail repurposing, green industry promotion, and leveraging Mansfield’s position in the East Midlands Arc of Opportunity.
It ensures plans reflect real community priorities and build trust.
We analyse data and co-create recommendations with stakeholders.
They boost confidence, attract investment, and foster community cohesion.
Mansfield faces significant challenges including underused town centre, limited career prospects, and social inequalities. BakerBaird delivered a comprehensive engagement programme with 2,505 survey responses, three focus groups, 32 interviews, and input from 75+ businesses. Social media reached 50,000 people. Insights shaped a strategy to revitalise the town centre, create high-value jobs, and improve quality of life. Recommended actions included a civic pride campaign, retail space repurposing, and positioning Mansfield as a hub for green industries within the East Midlands Arc of Opportunity.
