Accelerate energy efficiency improvements across London’s housing stock through stakeholder engagement and strategic communications.
Stakeholder mapping and prioritisation; tailored messaging frameworks; high-profile engagement events; thought leadership content to support Whitehall engagement.
Built a strong coalition, influenced policy discussions at Whitehall, positioned retrofit as mainstream; delivered net-zero technology to 3,000 social houses and boosted net-zero skills in three boroughs.
It ensures alignment across housing providers, policymakers, and supply chains for effective delivery.
By combining evidence-based advocacy with strategic events and tailored messaging for decision-makers.
They drive adoption of net-zero technologies and create new skills pipelines for sustainable growth.
The Greater London Authority-led Retrofit Programme aimed to accelerate energy efficiency improvements across London’s housing stock. BakerBaird provided communications and stakeholder engagement support to secure trust from housing associations, local authorities, technical partners, and policymakers. Our approach included stakeholder mapping, tailored messaging, and high-profile engagement events that united key players. We also produced thought leadership content to influence Whitehall discussions. The campaign built a strong coalition, positioned retrofit as a mainstream solution, and delivered tangible outcomes: net-zero technology for 3,000 social homes and growth in net-zero skills across three boroughs.
