Engage local landowners, schools and communities to drive participation in Derbyshire’s Heartwood Community Forest initiative and promote tree planting across the county for its second planting season.
Video production, tailored social media content creation, photography, press releases and targeted digital and print advertising campaigns.
Over 80,000 trees planted across 60 hectares at 47 sites and 4.69 miles of new hedgerow created in a single planting season, connecting landscapes, people and local wildlife.
We showcase real, relatable stories across different sectors, from school grounds to working farm, highlighting both the ecological and practical benefits of tree planting.
Video humanises the initiative by capturing authentic community participation and showing the tangible impact of green projects on the local environment.
Yes, combining targeted digital ads with print assets ensures wide reach, engaging both broader public audiences and specific targeted groups like local landowners.
BakerBaird helped turn Heartwood’s second planting season into a county-wide call to action, giving communities and landowners a clear reason to get involved and making the opportunity to access funded tree planting support visible across Derbyshire. By combining compelling storytelling with targeted communications, the campaign built awareness and participation around the initiative, contributing to the creation of new woodland and hedgerows at sites across the county. The result was a significant expansion of Derbyshire’s emerging Community Forest, with 80,000 trees planted during the 2025/26 season and new habitats created for people and wildlife.
This was BakerBaird’s second year of support for the Heartwood project.
