To promote Rushcliffe Borough as a vibrant destination for leisure, culture, sport and nature, supporting local businesses, increasing visitor engagement and showcasing the Borough’s towns, villages and attractions.
Audience research and segmentation, campaign strategy and creative development, the Great Places for Great Days brand, photography and filming, social media strategy and content creation, Facebook and Instagram relaunch, media relations and business engagement.
Over 120 local businesses engaged and a strong launch in July 2026 across Facebook and Instagram, generating more than 41,000 Facebook views, 20,000 Instagram views, 160+ hours of watch time and 500+ interactions, alongside more than 1,100 combined page visits, in the first three months alone.
By developing flexible campaign themes that can showcase everything from food and drink and retail to sport, leisure, culture and local events.
We combine direct business engagement with content creation, building a database of local businesses and turning their stories, offers and locations into engaging campaign content.
Yes. The campaign generated more than 41,000 organic Facebook views and 20,000 Instagram views, alongside strong levels of interaction and page visits.
BakerBaird helped Rushcliffe put its visitor economy firmly on the map, creating a distinctive destination identity that brings together the Borough’s many different reasons to visit. The campaign gave local businesses a stronger collective voice, while turning the breadth of Rushcliffe’s towns, villages, attractions and experiences into compelling stories for new and existing audiences.
Just three months after launch, Great Places for Great Days had already connected with more than 120 businesses across 25 towns and villages, while generating over 61,000 social media views, 160 hours of watch time and 500+ interactions. The campaign has established a strong platform for continued promotion of Rushcliffe as a place to discover, explore and enjoy.
