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Engagement is a contact sport

I like my neighbour. If he came around now and said “Stuart, can I borrow your car for a day, mine’s knackered” I would give him the keys. I’ve known him 17 years, every day we say hello, I know his grandkids, he knows my in-laws. Had John for the last ten years moved to…

This just got real…

The reason I love PR is that you get the chance to make a difference to peoples’ lives – challenge perceptions, change peoples’ behaviours. Earlier this year I took part in a communications process I will never forget and neither will around 200 others here in Scotland and across the UK. In my career so…

Jo is on board with BakerBaird

We are pleased to announce that Nottingham’s Jo Sheppard has joined the BakerBaird team. Jo has 20 years of experience as a creative and trusted communications specialist after starting out in various local newspapers and honing her skills in Nottingham City Council’s press office soon after graduating. She has most recently worked as a senior…

It’s the outcome, stupid

I have never been a social media apostate. I have had a twitter account since 2009, I blog, I have been on umpteen courses on digital strategy and evaluation. I teach its effectiveness to under graduates. One of my campaigns aimed at getting kids involved in positive activities was even praised by the CIPR for its…

Web comms: Four-course meal or light bite?

This isn’t a long article with thousands of words split into slabby paragraphs. If it was it would die. This is the interweb, see, and in web comms short and snappy rules. Seriously. Writing stuff people might glance at on a website or find through a tweet isn’t the same as news in papers or…

Nottingham agency aims to bridge the private/public sector gap

A new communications and public relations agency was launched in Nottingham by a former Nottingham Evening Post business editor and regional director for Government communications. BakerBaird Communications matches Richard Baker, who has worked at editor level in daily newspapers and national magazines for the past 20 years with Stuart Baird, who has worked on…

In the beginning…

What is this ‘communications business’? Why is it here? What can it do? Well, there are three things you need to know. 1) It’s about the content: There is no such thing as the newspaper industry. Neither are there digital media businesses. Both are the same: Content businesses. Papers, magazines and websites are nothing without high quality…