Our Team

Exceptional public relations for exceptional clients

BakerBaird is a multi-award-winning public relations consultancy based in Nottingham in the East Midlands

We combine experience and indepth understanding of the public and private sector to create results for our clients.

A background in journalism, public relations, public affairs and business, along with an enviable black book of the UK’s movers and shakers, gives BakerBaird our unique ability to see business challenges from every perspective.


Richard Baker of BakerBaird Communications


Stuart Baird of BakerBaird Communications


Gaby Taylor of BakerBaird


Matt Youdale of BakerBaird Communications


Nicola Newell


A former daily newsroom Assistant Editor and Business Editor, Richard combines long experience of journalism with an in-depth knowledge of business and the economy.

He works with businesses in tech, data analytics, design engineering, infrastructure project management and with universities in science, innovation and manufacturing.

He has undertaken trade missions to Germany, India and China.


Stuart is an award winning communicator, having delivered national campaigns such as Think! and Change4Life.

He has worked in the Strategic Communications Unit at 10 Downing Street and led communications, marketing and engagement within the NHS. He has been a specialist trainer and coach to Ministers, diplomats and NHS leadership teams for more than 10 years with work in Africa, South-East Asia, the Middle East and the USA.


Gaby is an expert in public and third sector communications, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects and led the regional marcomms for the British Heart Foundation. Most recently she was Director of Communications for Birmingham Women’s and Children’s NHS Foundation Trust.

Formerly, she worked on a wide range of Whitehall client campaigns for Government.


Matt spent 18 years with the BBC, where he won multiple-awards as a specialist correspondent, documentary-maker and senior manager.

Also a former NHS Director of Communications, he increased positive media coverage tenfold and led complex public consultations for one of the country’s largest primary care trusts.

He is comfortable working at the highest levels of organisations on communications strategy, complex stakeholder management (including political engagement) and reputation.


Nicola is our programme management expert – a qualified PRINCE2 Agile and Change Management Practitioner she has conducted communications audits for FTSE100 companies. With a Diploma in Marketing from the CIM, and more than 20 years’ experience working in advertising, marketing and corporate communications for companies such as Jaguar Land Rover and Taylor Woodrow (Taylor Wimpey), Nicola brings both strategic brand and communications planning expertise and an understanding of the full marketing mix.


Sam Ard of BakerBaird Communications


Marcus Alton of BakerBaird Communications


Debbie Jackson of BakerBaird Communications


Wayne Swiffin of BakerBaird Communications


Danielle Verrall of BakerBaird Communications


Sam has worked for a number of the UK’s most-listened-to commercial radio stations – presenting shows on the likes of Gem, Free Radio and nationally on the Hits Radio Network.

Sam has also worked at the BBC, as a broadcast journalist and presenter on radio and TV across the West Midlands.

A skilled film-maker, he is highly successful at building online reach through engaging content and astute social media management.


Marcus spent 35 years in front-line journalism at both the BBC and in the commercial sector. He’s produced an award-winning radio breakfast show and is a former Midlands Sports Reporter of the Year.

A skilled writer, he has also authored a number of books, including an Amazon Top Ten best-seller. 


Debbie is an experienced communicator and project manager with 27 years’ experience across strategic communications and engagement, including internal and external communications.


Wayne has more than 25 years’ experience as a journalist and public relations consultant. An expert story-teller who understands how to get your voice heard, Wayne has worked with global businesses, local authorities and regional projects, generating tailored content, managing social media and handling media relations.


Dani has worked in communications for 12 years, with a specialism in health engagement and campaigns.

She has worked on launches of new innovations in health in the UK and globally, as well as developing patient engagement models for various clients. She has also run grassroots public events programmes for local charities. 

Her research specialisms have included investigating health literacy and public trust modelling, and she he has led hackathons intended to co-create new approaches to practical and policy issues in health care, both domestically and a European level.

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