BakerBaird leads national PR research

BakerBaird has led national research into the public relations profession which demands action to diversify its workforce. The public relations industry employs nearly 100,000 people adding £16.7bn to the UK economy, but the research found it is facing a skills and recruitment shortage at the same time as being seen as out of reach by…

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Rebuilding Britain: Generation Lockdown expects better

When we plan out the future, it’s usually grounded in the commercial ‘now’ blended with a mix of forecast future demand and some ideas about technology and people. Until recently, we’ve worked on the assumption that the world shaped by the post-war Baby Boomers and Generation Xers is being inherited and driven by Millenials, Generation…

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