We have significant experience in supporting the built environment sector, from residential, industrial and mixed-use developments housing developments to multi-million-pound public sector town centre regeneration projects and even larger-scale long-term regional development partnership schemes.
While in Government, our team also worked across the Midlands on housing growth and major infrastructure projects for the Department for Transport, National Highways and Homes England.
From strategic communications to community engagement, stakeholder relationship management, to public affairs and media relations, we have everything in our toolkit to make sure our clients’ projects are a success.
We have united partners across large-scale complex and contentious projects, attracted businesses to sign on the dotted line for new commercial properties, increased visitors to town centres and even helped achieve a multi-million-pound government investment.
Our Built Environment Projects
East Midlands Development Corporation
The East Mids DevCo is government’s chosen delivery vehicle for one of the biggest investment opportunities in the UK: 3 sites each the size of London’s Olympic Park together capable of delivering 84,000 new jobs, a £4.8bn boost to economic output, an Inland Freeport, thousands of new homes and a focal point for the practical application of net zero technologies.
BakerBaird was chosen as strategic communication advisor, working alongside a consortium of local authorities, private sector stakeholders and universities to develop an identity, build messages and engage audiences from community to investor level. Our work has ranged from public consultation to local and national media engagement and the production of a high-quality video now commonly used as a promotional tool for the region’s biggest opportunity.
Broxtowe Borough Council – Beeston Square
The town centre of the future
From the VIP launch of a new cinema to the opening of a community art trail, this campaign showcased the full range of our PR skills.
Employed to help create a buzz around a new £50m town square development, we used our skills in community engagement, media relations, video-making and graphic design to help showcase the very best the town had to offer.
The results
Widespread media coverage reaching an audience of over 1.8m, several potential new investors, and residents who felt proud to be a part of their community.
Shaping Stapleford – Back the bid
Strong visual content for social and mainstream media and clear storytelling helped make this campaign sharable and impactful challenged perceptions and visualized the town’s regeneration aspirations, helping raise the profile of the Stapleford Towns Deal multimillion pound bid amongst Whitehall decision makers and the local community.
The results
Media reach of over 1.1 million people, 100% favourability and £21.1million pledged by Government, leafleting every resident to engage directly, cost per person reached: 0.006p
