Experienced NHS communicator added to BakerBaird team

BakerBaird, a strategic communications and public affairs agency based in Nottingham has added to its roster of staff by bringing in an experienced NHS communicator and former journalist.

Sarah Matthews was news editor at the Nottingham Post, before spending several years working in NHS communications for Nottingham University Hospitals. She was responsible for both internal and external communications, including the rebranding of services, media relations, VIP visits and crisis communications.

Prior to that she had spent a decade working as a reporter on major regional newspapers. During this time she held several senior positions including health correspondent.

Co-founder Stuart Baird said: "We develop original, engaging and persuasive arguments to achieve clients' business objectives and our clients demand the highest quality work.

"Our experience and backgrounds in journalism, public affairs and business, along with an enviable black book of the region's movers and shakers, gives us a unique ability to see business challenges from every perspective and make an impact for our clients."

The company works with Whitehall, the NHS, universities and a range of regional and national businesses, including one of the UK's most prominent technology venture builders, an award-winning design engineer and a global infrastructure specialist.

Co-founder Richard Baker added: "We're now in our third year and gaining significant momentum. Bringing experienced, professional communicators on board enables us to add real value to our clients' growth plans."

Typical BakerBaird projects include mapping stakeholder plans for regional development projects, creating communication content and messaging for projects that affect local infrastructure, digital transformation engagement, developing behavioural change strategies for public sector initiatives, or connecting decision-makers or influencers for those seeking growth and success.