Chartered Institute of Public Relations – BakerBaird Communications

Levelling up public relations

How do we ‘level up’ public relations? This is the subject of an exciting new CIPR sponsored project and your chance to have your say. The profession employs nearly 100,000 people across the UK and contributes £16.7bn to the economy. Despite its consistent growth, the issue of diversity has been a concern for decades. The…

Award dedicated to NHS staff

BakerBaird scooped its ninth PR award in six years from the Chartered Institute of Public Relations this month and dedicated it to the staff of Leicester, Leicestershire and Rutland (LLR). Co-producing a campaign with the NHS LLR team, the project was to promote a £2m funding scheme to kick-start staff or patient inspired projects which…

Survey shows huge drop of ‘in-office’ PR professionals

A snap survey of PR professionals workplace habits pre and post COVID showed a 50% drop in those permanently in the office. The survey, conducted by BakerBaird Communications, ahead of a Chartered Institute of Public Relations Midlands event, showed that Pre-COVID, 66.7% of respondents said they worked full time in an office – post-COVID this…

Welcome Gaby: our brilliant new hire

Nottingham based public relations agency, BakerBaird Communications, has added to its roster of staff by bringing in an experienced NHS director of communications. Gaby Taylor (nee Insley) has 16 years’ public and third sector communications expertise, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects…

Supporting new talent in Public Relations

We were delighted this week to welcome our first ever work experience student. As a public relations company we’re committed to supporting new talent into the profession.. here it is in Scarlett’s own words… As a sixth form student in my first year studying English Literature, History, Maths and Photography, I am always encouraged to…

PR’s vital role in tackling child sexual exploitation

As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation (cse) on a daily basis. I talk to professionals caring for and dealing with the fall out of this horrific crime as well. It’s a difficult subject for the media to cover but Public Relations professionals can have…

PR is GREAT: New book celebrates the profession

It was my privilege to be able to contribute to Platinum, a new book published today celebrating 70 years of the Chartered Institute of Public Relations with a host of luminaries examining excellence in the profession. The fact that Carolyn Fairbairn, Director General, CBI has put her name to it underlines not only the book’s…

Everything is great – in PR

In Greek mythology, Nemesis lured Narcissus to a pool where he was so absorbed with his own reflection, he lost the will to live. Is the world of PR so obsessed with itself that others lose the will to live? At our best PR people are relentlessly positive. It’s a great attribute. Go getting, finding…