Communications – BakerBaird Communications

A decade on: strong Govt comms is needed more than ever

A decade ago, today, the 31st March 2012 I walked away from the best team I ever worked with after 12 amazing years. Along with 900 others I was made redundant and a six-decade legacy in Government comms was thrown into the coalition’s bonfire of the quangos. The Central Office of Information attracted the best…

Should we do a podcast?

Over the past week it’s been our pleasure to support a client launch its first podcast. According to Statista – 15.6million of us, just in the UK, tuned into podcasts this year so whatever we think, we know there’s an audience. The podcast we helped launch is the SanyuSisters – which was formed by two…

Something happened to comms during the Covid-crisis

I remember during the financial crisis, when I still worked in a daily newsroom, that PR was still doing what you expected it to. Only less of it. It was keeping busy, telling you stories about how to stay visible, get through the crisis, and be on your toes and ready to pick up the…

Welcome Gaby: our brilliant new hire

Nottingham based public relations agency, BakerBaird Communications, has added to its roster of staff by bringing in an experienced NHS director of communications. Gaby Taylor (nee Insley) has 16 years’ public and third sector communications expertise, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects…

PR’s vital role in tackling child sexual exploitation

As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation (cse) on a daily basis. I talk to professionals caring for and dealing with the fall out of this horrific crime as well. It’s a difficult subject for the media to cover but Public Relations professionals can have…

PR is GREAT: New book celebrates the profession

It was my privilege to be able to contribute to Platinum, a new book published today celebrating 70 years of the Chartered Institute of Public Relations with a host of luminaries examining excellence in the profession. The fact that Carolyn Fairbairn, Director General, CBI has put her name to it underlines not only the book’s…

Why tech has always been part of the furniture in Nottingham

BakerBaird Communications is based in Accelerate Places Nottingham, part of the tech venture builder Blenheim Chalcot. One thing you tend to notice when you visit Accelerate Places is the furniture. It’s different, it’s interesting. And oddly enough, furniture is where Nottingham’s story starts when it comes to tech. Go back to the 1960s (the…

PR award entries – five reasons to make them perfect

As summer starts to fade, thoughts will start turning to the Autumn award ceremonies. Entries are valuable investments of your time. It’s easy to dismiss them as a vanity project, or prioritise any one of the other hundred things on your to do list, but at BakerBaird we’ve found a shortlisting or winning an award…

#Hospital -brave, powerful, necessary

If a sign of a well-made television programme is its ability to evoke emotions in its audience, then BBC2’s Hospital certainly hit the mark. From joy to despair, frustration to elation, the documentary showcased the realities of life in a large NHS hospital in a way that we could all relate to. Whether it was…

Experienced NHS communicator added to BakerBaird team

BakerBaird, a strategic communications and public affairs agency based in Nottingham has added to its roster of staff by bringing in an experienced NHS communicator and former journalist. Sarah Matthews was news editor at the Nottingham Post, before spending several years working in NHS communications for Nottingham University Hospitals. She was responsible for both internal…