Leading the profession – the LG Comms Academy sets the benchmark

Local government communicators from as far north as Shetland to the depths of Cornwall and all points in-between descended on Yorkshire this week for their first national conference since before COVID. In Steel City, Sheffield, they found a conference, learning and networking event as sharp as a Cutler’s Company knife. BakerBaird were one of the…

Read More

Making the media work for you

Sir John Peace speaking on the BBC

How do you get your message into the media? There isn’t a single answer to that. It depends on who you want to reach. In the same way that you’d go to a particular restaurant for its tastes and flavours, people consume different media for different reasons. You might want to raise your profile in…

Read More