NHS – BakerBaird Communications

Award dedicated to NHS staff

BakerBaird scooped its ninth PR award in six years from the Chartered Institute of Public Relations this month and dedicated it to the staff of Leicester, Leicestershire and Rutland (LLR). Co-producing a campaign with the NHS LLR team, the project was to promote a £2m funding scheme to kick-start staff or patient inspired projects which…

Making the media work for you

How do you get your message into the media? There isn’t a single answer to that. It depends on who you want to reach. In the same way that you’d go to a particular restaurant for its tastes and flavours, people consume different media for different reasons. You might want to raise your profile in…

Something happened to comms during the Covid-crisis

I remember during the financial crisis, when I still worked in a daily newsroom, that PR was still doing what you expected it to. Only less of it. It was keeping busy, telling you stories about how to stay visible, get through the crisis, and be on your toes and ready to pick up the…

Welcome Gaby: our brilliant new hire

Nottingham based public relations agency, BakerBaird Communications, has added to its roster of staff by bringing in an experienced NHS director of communications. Gaby Taylor (nee Insley) has 16 years’ public and third sector communications expertise, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects…

BakerBaird Communications celebrates year 3

It seems like only five minutes ago that we launched BakerBaird Communications. Yet here we are starting Year 4. Three years have flown by in a haze of travel, events, media activity, engagement exercises, heavyweight report writing, training sessions, battered keyboards and hammered smartphones. Year 3 has been special for a number of reasons. We’ve…

Remember the unsung heroes of the NHS

AS we celebrate the 70years of our national health service, our attention turns as ever to those at the frontline – the GPs, specialists, surgeons, consultants, nurses and midwives. It is these people who are the sharp end of the critical moments in our lives – the passing of loved ones, the critical diagnosis and…

#Hospital -brave, powerful, necessary

If a sign of a well-made television programme is its ability to evoke emotions in its audience, then BBC2’s Hospital certainly hit the mark. From joy to despair, frustration to elation, the documentary showcased the realities of life in a large NHS hospital in a way that we could all relate to. Whether it was…

Experienced NHS communicator added to BakerBaird team

BakerBaird, a strategic communications and public affairs agency based in Nottingham has added to its roster of staff by bringing in an experienced NHS communicator and former journalist. Sarah Matthews was news editor at the Nottingham Post, before spending several years working in NHS communications for Nottingham University Hospitals. She was responsible for both internal…

BakerBaird: two countries, two awards

BakerBaird Communications scooped two awards at this year’s prestigious Chartered Institute of Public Relations PRide ceremonies, one in the Midlands and one north of the border in Scotland. Stuart Baird won Gold as the Independent Practitioner of the Year for the Midlands, while work with clients NHS Education for Scotland led to a Silver award…

BakerBaird awards shortlist bridges two nations

BakerBaird were shortlisted this week for their work in both England and Scotland in the prestigious Chartered Institute of Public Relations (CIPR) PRide Awards. In Scotland, work with client NHS Education for Scotland has been shortlisted for Best use of design in PR, while in the Midlands, Stuart Baird has been shortlisted for outstanding independent…