Blog – Page 2 – BakerBaird Communications

Rebuilding Britain Part I: Nottingham shows how Chancellor’s green growth could work

Rebuilding Britain Part I: In the first of three articles, we explore some of the key initiatives which will shape the future of the regional and national economy When the Chancellor announced the ‘green recovery’ from COVID and the £3bn package of measures in his economic statement, what dropped under the media radar was a…

Something happened to comms during the Covid-crisis

I remember during the financial crisis, when I still worked in a daily newsroom, that PR was still doing what you expected it to. Only less of it. It was keeping busy, telling you stories about how to stay visible, get through the crisis, and be on your toes and ready to pick up the…

Giving voice to regional Britain

If you follow the general election, it feels like a circus travelling from town to town: political leaders, TV crews and pundits from Westminster going from one place to another but delivering the same performance. That may be a mistake. One of the big challenges for government and politics is the sense that what happens…

Tackling the hidden homelessness crisis

Think about homelessness and what do you see? A man huddled in a shop doorway begging for spare change? A sleeping bag on a street corner? There’s no denying these scenes are becoming more and more commonplace in cities and towns across the country, but a recent BakerBaird project opened our eyes up to a…

Supporting new talent in Public Relations

We were delighted this week to welcome our first ever work experience student. As a public relations company we’re committed to supporting new talent into the profession.. here it is in Scarlett’s own words… As a sixth form student in my first year studying English Literature, History, Maths and Photography, I am always encouraged to…

PR’s vital role in tackling child sexual exploitation

As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation (cse) on a daily basis. I talk to professionals caring for and dealing with the fall out of this horrific crime as well. It’s a difficult subject for the media to cover but Public Relations professionals can have…

Making a real impact: life changing innovation

I’ve been fortunate to work on so many different interesting things and with amazing people throughout my career but this year came a life-changing, life-saving transformational project which tops the lot. Working with the University of Liverpool, Royal Liverpool hospitals an NHS engineering design unit in Wales, and Sanyu, a specialist research unit based at…

BakerBaird Communications celebrates year 3

It seems like only five minutes ago that we launched BakerBaird Communications. Yet here we are starting Year 4. Three years have flown by in a haze of travel, events, media activity, engagement exercises, heavyweight report writing, training sessions, battered keyboards and hammered smartphones. Year 3 has been special for a number of reasons. We’ve…

Can entrepreneurs find inspiration from fashion? Paul Smith’s top tips for success

Global fashion icon Sir Paul Smith revealed his top tips for success and where he finds inspiration to a packed audience at the University of Nottingham this week. Born and raised less than a mile away in nearby Beeston, the Paul Smith brand reaches 75 countries and includes the most ‘instagrammed’ shop in the world…

PR is GREAT: New book celebrates the profession

It was my privilege to be able to contribute to Platinum, a new book published today celebrating 70 years of the Chartered Institute of Public Relations with a host of luminaries examining excellence in the profession. The fact that Carolyn Fairbairn, Director General, CBI has put her name to it underlines not only the book’s…