Nottingham – BakerBaird Communications

BakerBaird leads national PR research

BakerBaird has led national research into the public relations profession which demands action to diversify its workforce. The public relations industry employs nearly 100,000 people adding £16.7bn to the UK economy, but the research found it is facing a skills and recruitment shortage at the same time as being seen as out of reach by…

Why diversity goes with growth

We are delighted to have worked with Invest in Nottingham, to host the first of three fantastic virtual events, which offers companies advice on how to scale up and thrive. The first insightful seminar focused on diversity in business with a second on talent to be held on the 24th of February (you can sign…

Confident messages in uncertain times

We are fortunate to live in such a vibrant region with so much going on: surrounded by fantastic people who know their onions and want to give something back to others. So we are delighted to get the New Year off to a great start by supporting Invest in Nottingham help other companies scale up.…

Rebuilding Britain Part I: Nottingham shows how Chancellor’s green growth could work

Rebuilding Britain Part I: In the first of three articles, we explore some of the key initiatives which will shape the future of the regional and national economy When the Chancellor announced the ‘green recovery’ from COVID and the £3bn package of measures in his economic statement, what dropped under the media radar was a…

Tackling the hidden homelessness crisis

Think about homelessness and what do you see? A man huddled in a shop doorway begging for spare change? A sleeping bag on a street corner? There’s no denying these scenes are becoming more and more commonplace in cities and towns across the country, but a recent BakerBaird project opened our eyes up to a…

Welcome Gaby: our brilliant new hire

Nottingham based public relations agency, BakerBaird Communications, has added to its roster of staff by bringing in an experienced NHS director of communications. Gaby Taylor (nee Insley) has 16 years’ public and third sector communications expertise, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects…

Can entrepreneurs find inspiration from fashion? Paul Smith’s top tips for success

Global fashion icon Sir Paul Smith revealed his top tips for success and where he finds inspiration to a packed audience at the University of Nottingham this week. Born and raised less than a mile away in nearby Beeston, the Paul Smith brand reaches 75 countries and includes the most ‘instagrammed’ shop in the world…

PR is GREAT: New book celebrates the profession

It was my privilege to be able to contribute to Platinum, a new book published today celebrating 70 years of the Chartered Institute of Public Relations with a host of luminaries examining excellence in the profession. The fact that Carolyn Fairbairn, Director General, CBI has put her name to it underlines not only the book’s…

#Uni Days 30 years on: from 1988 to 2018

My home city, Nottingham, will visibly “lift” over the next few weeks when over 60,000 students will descend on the city with all the aspirations, anxieties and expectation of Class of ‘18 for the University and Trent. I shudder to think three decades have passed since I set off in Autumnal sunshine for University (in…

PR award entries – five reasons to make them perfect

As summer starts to fade, thoughts will start turning to the Autumn award ceremonies. Entries are valuable investments of your time. It’s easy to dismiss them as a vanity project, or prioritise any one of the other hundred things on your to do list, but at BakerBaird we’ve found a shortlisting or winning an award…