Blog – BakerBaird Communications

BakerBaird leads national PR research

BakerBaird has led national research into the public relations profession which demands action to diversify its workforce. The public relations industry employs nearly 100,000 people adding £16.7bn to the UK economy, but the research found it is facing a skills and recruitment shortage at the same time as being seen as out of reach by…

Joined-up East Midlands should be at the centre of government growth plans

Manifesto launch - Chamber senior leadership with MPs Alex Norris and Darren Henry

The scale of the economic opportunity in the East Midlands is huge, and it’s neatly summarised by a new manifesto for the future of the regional economy launched by the East Midlands Chamber of Commerce: A Centre of Trading Excellence. Anyone who wants to get a feel for the regional economy should heed the Chamber’s…

Survey shows huge drop of ‘in-office’ PR professionals

A snap survey of PR professionals workplace habits pre and post COVID showed a 50% drop in those permanently in the office. The survey, conducted by BakerBaird Communications, ahead of a Chartered Institute of Public Relations Midlands event, showed that Pre-COVID, 66.7% of respondents said they worked full time in an office – post-COVID this…

A decade on: strong Govt comms is needed more than ever

A decade ago, today, the 31st March 2012 I walked away from the best team I ever worked with after 12 amazing years. Along with 900 others I was made redundant and a six-decade legacy in Government comms was thrown into the coalition’s bonfire of the quangos. The Central Office of Information attracted the best…

Making the media work for you

How do you get your message into the media? There isn’t a single answer to that. It depends on who you want to reach. In the same way that you’d go to a particular restaurant for its tastes and flavours, people consume different media for different reasons. You might want to raise your profile in…

Why diversity goes with growth

We are delighted to have worked with Invest in Nottingham, to host the first of three fantastic virtual events, which offers companies advice on how to scale up and thrive. The first insightful seminar focused on diversity in business with a second on talent to be held on the 24th of February (you can sign…

Should we do a podcast?

Over the past week it’s been our pleasure to support a client launch its first podcast. According to Statista – 15.6million of us, just in the UK, tuned into podcasts this year so whatever we think, we know there’s an audience. The podcast we helped launch is the SanyuSisters – which was formed by two…

Learning leadership lessons from Leeds

Everyone is clamouring for the secrets of authentic leadership. What are the qualities we need to drive corporate success? Look no further from the old/new kids on the Premier League block, Leeds United. Crowned champions of the English Football League after lock-down, the Peacocks are ruffling the feathers of the Premier League big birds. Sport…

Rebuilding Britain: Generation Lockdown expects better

When we plan out the future, it’s usually grounded in the commercial ‘now’ blended with a mix of forecast future demand and some ideas about technology and people. Until recently, we’ve worked on the assumption that the world shaped by the post-war Baby Boomers and Generation Xers is being inherited and driven by Millenials, Generation…

Rebuilding Britain Part II: Rational reasons for HS2

In the second of our series of articles exploring key initiatives which will shape Britain’s future, we examine the way we take big infrastructure decisions In his book ‘The Righteous Mind’, social psychologist Jonathan Haidt gives a compelling explanation of the challenge we all have understanding each other and the world around us. We are,…